pick up the future : interior concept
pick-up truck interior concept : an alternative blend of zero waste materials & tech
iron oxide from long dead coal mines not only provides and alternative base for great material substrate with inherently vibrant and warm colors. Simple and sculpted shapes not only make for beautiful forms but also seamless integration of tech like display, capacitive and tactile controls through these vibrant iron oxide sprinkled across the interior. Tech that serves its users when it's needed but hides away when uncalled for, ergo forms design to serve and not let any tech vying for needless attention come in the way of enjoying a conspicuously American luxury of a pick-up truck of the future.
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